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For further information, contact:
Paul Schatz, Founder and President
Heritage Capital, LLC
(203) 389-3553


*** For Immediate Release ***

Liquidity Trap Ahead For Investors
Says Heritage Capital's Paul Schatz

WOODBRIDGE, CT - April 25, 2011 - With three straight strong quarters for the stock market, including in a 5.40% gain for the S&P 500 in the first quarter of 2011, investors are regaining their faith in the stock market. But that faith may be misplaced the further into 2011 we go, warns investment strategist Paul Schatz, president of Heritage Capital in Woodbridge, CT. “This entire bull market has surfed a tsunami of liquidity. When that liquidity begins to dry up and then be removed, it will be like running into a 50-mile-an-hour headwind.”

“My advice to investors in the short term is to enjoy what gains are left, but dance very close to the door. Whatever you buy or hold, have a hard or mental stop as to when you will get out,” he said.

The problem, according to Schatz, is that the Federal Reserve’s quantitative easing (QE2), which has pumped a torrent of liquidity into the market, will end in June along with some very positive seasonal trends. Without QE2, as we saw in May and June 2010 with a 17% correction, liquidity will certainly dry up. “When QE2 ends, it will have a tremendous impact on the financial markets. Junk bonds and small caps should tail off first, followed by key sectors until nothing is left standing,” he said. “I have not and do not believe the markets can stand on their own two feet. The only thing in the markets’ favor is momentum and momentum wanes very quickly in today’s global markets.”

Before that occurs, Schatz anticipates a momentum driven peak later this quarter, possibly taking the Dow Jones Industrials to the 13,000 range. The peak will be followed by a few small pullbacks and rallies, with each rally a little weaker. By the third quarter, Schatz believes the market will see a substantial correction.

“When stocks start to come off the peak, you need to be asking these questions:
   •  Are high yield bonds still leading?
   •  Are transports confirming the action in the industrials or vice versa?
   •  Is the breadth of the rally still broad?
   •  Are key sectors leading the way higher?

“If your answers are ‘no, no, no and no,’ look for an exit,” said Schatz.

For now, Schatz sees potential problems only in the answer to #4 where two key sectors, semiconductors and financials, are acting poorly.

Schatz’s favorite sectors for the moment are energy, metals (gold and silver mining stocks) REITs, healthcare and high yield. These sectors helped propel the Heritage Capital Relative Strength Sector strategy to a 4.98% gain net of fees for the first quarter. The sector program was only outpaced by Heritage Global Asset Allocation with a 5.2% gain; Intermediate-Term Gold at 3.44%; Diversified Growth at 3.35% and Heritage Spectrum with a 2.61% gain. Heritage’s Developed Markets strategy returned 2.59% for the quarter, while Short-Term Gold gained 2.33% and the Heritage High Yield strategy gained 1.73%. The firm’s only negative program for the first quarter was Emerging Markets with a -6.28%. All performance is net of Heritage Capital’s management fee.

Overall, the quarter was a fairly easy one for investors, Schatz explained. The market moved essentially straight up with the exception of short-term reactions to the Japanese tsunami and events in Libya. Since the start of April, the emerging markets sector has resolved itself to the upside and is performing well, he said.

Schatz does not view the potential for inflation a primary concern right now; that will be for after the next recession. He explained that the current inflation is commodity driven, and while that is difficult at the pump and in stores, it is easily countered by changing consumer habits and even higher prices. For example, Americans have dramatically reduced their gasoline consumption and are using the least amount of gas per capita in 20 years. “Structural, systemic inflation feeds on money velocity, wage growth and tight labor. None of which is happening or even close,” he said.

“For four years, deflation has been my number one concern and I am still concerned,” Schatz said. “The housing market is still a disaster, jobs numbers are nowhere near inflationary levels, we have excess capacity in the factories, and the banks and corporations are hording cash. Those are all deflationary factors.”

Among Schatz’s favorite long-shot, contrarian investments are the U.S. dollar and Treasury bonds. “I believe a long-term bull market in the dollar began in March of 2008. We’ve spent the last three years building an enormous base for a huge move in 2012 and beyond. Another positive for the dollar and T-bonds is that no one is positive. There are virtually no dollar bulls or T-bond bulls. The dollar is the most unloved investment in the world with T-bonds not too far behind. If you believe, as I do, that the majority of investors are wrong at precisely the worst time, these are investments to watch.”



Heritage Capital follows an active investment approach in all of its models, shifting investment positions to take advantage of trends developing in the market, or to avoid periods of greater risk. Client accounts are typically allocated among the different strategies based on the individual's risk profile.

Paul Schatz has been active in the financial markets for more than 21 years, including positions as chief investment officer for a regional advisory firm and equities trader with Shearson Lehman Brothers and Cowen & Company. Heritage Capital offices are located at 1 Bradley Road, Suite 202 in Woodbridge, CT.



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Heritage Capital Inc. is a registered investment advisory firm that utilizes an active management approach in its investment strategies. Active management seeks to take advantage of market cycles to position portfolios in rising asset classes and avoid declining investment classes by following market trends. Schatz has been active in the financial markets for more than 15 years, including positions as chief investment officer for a regional advisory firm and equities trader with Shearson Lehman Brothers and Cowen & Company.

Heritage Capital offices are located at 1 Bradley Road, Suite 202 in Woodbridge, CT.

Heritage Capital strategy results portrayed in this release reflect actual fee paying accounts' performance of the strategies for the identified time period. The information given is historic and should not be taken as any indication of future performance. Investment return and account value will vary so that at any given time an account may have a gain or loss. Market volatility can significantly impact short-term performance. Results of an investment made today may differ substantially from the performance shown. The possibility of loss always exists.


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Heritage Capital LLC ("Heritage"") composite performance results represent time-weighted actual performance results for continuously managed Heritage accounts, which individual accounts Heritage believes to be representative of its investment management process (i.e. mutual funds and exchange traded funds) for each specific strategy during the corresponding time period. The composite performance results reflect the reinvestment of dividends and other account earnings, and are net of applicable account transaction and custodial charges, and the separate fees assessed directly by each unaffiliated mutual fund and exchange traded fund holding that comprised each account, and the maximum investment advisory fee that the accounts would have incurred (by applying the Heritage's current investment advisory fee of 2.00% as set forth in its current written disclosure statement) during the corresponding time periods.

Please Note: Past performance may not be indicative of future results. Therefore, no current or prospective client should assume that future performance will be profitable, equal the performance results reflected, or equal any corresponding historical benchmark index. The historical index performance results for all historical benchmark indices do not reflect the deduction of transaction and custodial charges, or the deduction of an investment management fee, the incurrence of which would have the effect of decreasing indicated historical performance results. The historical performance results for all indices are provided exclusively for comparison purposes only, so as to provide general comparative information to assist an individual client or prospective client in determining whether the performance of a Heritage program meets, or continues to meet, his/her investment objective(s). A corresponding description of each index is available from Heritage upon request. It should not be assumed that Heritage account holdings will correspond directly to any such comparative benchmark index. The Heritage performance results do not reflect the impact of taxes.

For reasons including variances in the investment management fee incurred, market fluctuation, the date on which a client engaged Heritage's investment management services, and any account contributions or withdrawals, the performance of a specific Heritage client's account may have varied substantially from the indicated portfolio performance results.

In the event that there has been a change in a client's investment objectives or financial situation, he/she/it is encouraged to advise Heritage immediately. Different types of investments and/or investment strategies involve varying levels of risk, and there can be no assurance that any specific investment or investment strategy (including the investments purchased and/or investment strategies devised or undertaken by Heritage) will be profitable.

Information pertaining to Heritage's advisory operations, services, and fees is set forth in Heritage's current disclosure statement, a copy of which is available from Heritage upon request. Performance results have been compiled solely by Heritage, are unaudited, and have not been independently verified. Heritage maintains all information supporting the performance results in accordance with regulatory requirements.

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